18 February 2019
The Hague & Partners gives economy The Hague a boost
Record number of new companies committed to The Hague in 2018
Last year The Hague & Partners gave the economy of The Hague a boost. The Hague & Partners is the umbrella organization of The Hague Marketing Bureau, The Hague Convention Bureau and The Hague Business Agency and is responsible for the international, national, regional and local marketing and acquisition focused on inhabitants, visitors, congress organizers, companies, organizations and NGOs.
The Hague Marketing Bureau has calculated that day and overnight visitors for a weekend away or a vacation spent € 398,5 million in The Hague in 2018. That is a growth of over 14% compared to 2017. In 2018 The Hague Convention Bureau has managed to book 62 conferences and meetings for The Hague: an increase of 32% in the number of congresses in comparison with 2017. Finally The Hague Business Agency has acquired a record number of 49 new activities of foreign companies for The Hague. Never before has The Hague Business Agency (or its predecessor West Holland Foreign Investment Agency) managed to successfully conclude this many foreign investment projects in one year.
Deputy mayor Richard de Mos (Economic Affairs): “Fantastic news. More and more visitors, conventioneers and new companies found their way to The Hague. They all bring money in the bank of our beautiful city. We expect them to bring hundreds of jobs as well, which is very important too. A difficult job awaits us, we have 26,000 people on social security at the moment. I am very pleased with the results The Hague & Partners has achieved in the past year.”
Visitors spend more
According to preliminary results, 1,086,000 guests visited our city in 2018 and they booked almost 1.8 million overnight stays. The popularity of The Hague as a destination for a weekend away or a vacation has increased. This is reflected in the fact that the share of overnight stays for leisure purposes has increased from 45% in 2015 to almost 60% in 2018. These visitors spent € 398.5 million in The Hague, which means a growth of more than 14% compared to 2017. These figures don’t include the spending of foreign day visitors, since these are not known. “We are very satisfied with this growth in spending and look back on a successful theme year ‘Seaside Celebrations’. We aim for high quality visitors who are interested in museums, history and good restaurants and our strategy has paid out,” says Marco Esser, director of The Hague & Partners.
When it comes to hosting congresses The Hague had a good year as well. With 123,056 delegates’ days in 2018 these conventioneers represent an economic value of € 46.9 million, an increase of 4.4% in comparison with 2017. The Hague Convention Bureau booked 62 conferences and meetings for the next couple of years in 2018, a growth of 32% in the number of international conventions compared to 2017. Last year was a special congress year with the renowned One Young World congress that generated a lot of publicity and the World Lung Health conference, with more than 4,000 participants, the biggest regular conference that has ever taken place in The Hague.
“When The Hague Convention Bureau was established in 2014 the goal in the medium term strategy 2014-2018 was to obtain up to 50% more conferences. Now we know that we have achieved that goal and that makes me exceptionally proud,” says Nienke van der Malen, director of The Hague & Partners.
In the past year a record number of 49 foreign companies invested in The Hague by establishing a new company or expanding an existing one with the help of The Hague Business Agency. In the next three years these companies will invest € 44.4 million into the economy of The Hague. It is expected that they will provide 539 extra jobs. China has caught up with the United States when it comes to bringing in the highest number of companies: in 2018 there were 11 Chinese companies that committed to The Hague. Besides that the growth of the new companies that fit the profile of The Hague as a city working on a better, safer and more righteous world has continued. In 2018 twelve companies, organizations and NGOs, such as Mercy Corps and Euclid, who chose The Hague among other reasons because of Brexit, joined a growing cluster of initiatives within the framework of Impact City.
“The staff of The Hague Business Agency has performed extremely well during the past year. In a world full of moving parts, they have rolled out the red carpet for companies that want to establish themselves in The Hague and strengthen the local economy. They deserve a huge compliment,” says Nienke van der Malen, director of The Hague & Partners.