31 January 2014
Company of the month January | Infographer
Infographer, the key provider of business infographics services for companies dealing with day-to-day communication of data, is establishing its European headquarters in The Hague, the Netherlands.
Infographics is a rapidly developing area of business communication nowadays. The expression “A picture is worth a thousand words” refers to the notion that a complex idea can be conveyed with just a single still image. It also aptly characterizes one of the main goals of visualization, namely making it possible to absorb large amounts of data quickly. Originated in the media publishing industry the idea is now moving to the business sector. As every company generates a lot of data on a regular basis the challenge is how to ensure it is absorbed effectively. The flood of Microsoft PowerPoint slides and analytics report pages is a commonly seen situation in medium and big companies, as well as in government offices.
We run the most comprehensive blog infographer.ru (in Russian) dedicated to business infographics and data visualization at work, serving the community since 2009. We have 100+ projects in our portfolio in all major sectors of the economy. In 2013 alone we successfully provided our clients with over 3000 pages of graphically illustrated data.
The team behind Infographer encompasses strong analysts with the best designers.
Infographer might look like a regular graphics design agency making pictures, animated graphics and interactive data modules, but every picture has a deep story behind – from raw data analysis and the goals of communication, to choosing the correct meaningful color. With every project, the first question is “what do you want to communicate and why?”
This question may seem odd when working with the data – nonetheless data can tell many stories! When applying this core principle, the visual communication created by Infographer captures all the key characteristics important for meaningful business data communication:
- Attention of the audience;
- Agreement with the message communicated;
- Overall comprehension and
- Better retention.
Analytics is the core activity of the company. It is at the core of any visual communication project starting from an in-depth analysis of the raw data. Your data and goal of communication is all we need. We present you logically structured visuals, suitable for the appropriate communication of your ideas.
Infographer provides the following key services:
– Presentations, annual reports, white papers: we create the structure of the presentation with accent on data, logic.
– Visual presentation of any statistical / meaningful information, maps — in a correct and beautiful way.
– Executive dashboards, info screens: we also have long-term relations with vendors of different IT solutions.
– Visual Thinking: schemes and diagrams, which depict complicated information structures, business processes and interactions, based on your ideas. We help you structure your own ideas; eliminating tons of pages of business model description. We facilitate visualization processes by interviewing.
Infographer’s headquarters is in Moscow, the office in The Hague marks an international start of its operations. Being closer to clients is always important. Communication is a truly international service, and a part of Infographer’s activity is maintaining international connections with infographics communities all over the world. When looking at the opportunities for further growth, the Netherlands was chosen as the key supplier of the graphics services to the world. WestHolland region provides the best quality business networks, the best universities as a source for new talent, the emerging business area close to Schiphol, its location at the heart of Amsterdam-Utrecht-Rotterdam and, it has a high density of the headquarters of international companies as well as a large expat community.
The WestHolland Foreign Investment Agency
The help of the WFIA, as well as the personal commitment on every single issue, was the key reason to choose them as our business partner for relocation. From the earliest stages of negotiations, the WFIA specialists were clear with explanations and helpful with information important for decision making. Even with no matchmaking activity, it was obvious the WFIA might need some infographics to explain the legal procedures, taxation differences and survival guides in the new country.
WFIA expressed its interest in being one the first of Infographer’s clients in the Netherlands, and work is currently being done on their WFIA annual report