21 March 2019
Keywords Studios sets foot in The Hague
Keywords Studios, the international technical services provider to the global video games industry, recently announced that it has acquired GetSocial, a business based in The Hague, Netherlands. GetSocial (www.getsocial.im) is a cloud-based software platform that provides a suite of functions that enable games developers to manage all social interactions between their game, their players and their friends’ networks. The acquisition further strengthens Keywords’ technology base and the range of solutions that it provides to its clients.
Accelerate GetSocial growth
GetSocial’s team of 12 engineers led by Jeroen Bouwman – CEO – and Viral Patel – COO and Founder- are all joining Keywords. GetSocial is currently in a development phase, having invested ahead of building revenues, but it is expected to become profitable during 2020. “We realised it was time for GetSocial to be part of a bigger company to accelerate our growth and ensure the availability of our product for our customers. We’re very excited to be joining the Keywords family, as through all our discussions with their management team, it’s clear that we share the same values regarding our customers and our staff.” according to Viral Patel.
Keywords’ expanding range of cloud-based solutions
GetSocial further expands Keyword Studios’ range of cloud-based solutions which includes AS Analyser (automated GDPR compliance testing for Android and iOS apps), Yokozuna Data (cloud based predictive analytics and machine learning platform for predicting individual player behaviours and automated actions), XLOC (content management system for video game localisation), and Conform (3D geospatial visualisation software for procedural generation of cityscapes and terrains for games, simulation and urban planning).
Leading edge capability
“I am delighted to welcome the talented GetSocial team to the Keywords family. It extends our technology base further, bringing to Keywords a leading edge capability built around the social interactions of players in games, which we hope to promote more widely and develop further.” Andrew Day, CEO of Keywords Studios, says.
As part of Keywords Studios, GetSocial will work alongside the engineering and marketing services teams. It will be fully supported by their worldwide sales team in introducing these capabilities to Keywords’ game developer and publisher clients globally, for whom technology that supports social sharing is an important part of attracting and retaining gamers.
Global tech talent in The Hague
GetSocial is located in The Hague Tech, a tech-community on a mission to change the world. Together with the Netherlands Foreign Investment Agency UK and the headquarters of the Netherlands Foreign Investment Agency, The Hague Business Agency has assisted Keywords in the visa application process for GetSocial’s international workforce.
“Keywords – as well as GetSocial – is an internationally operating tech company, that attracts global tech talent to live and work in The Hague, which is a great boost for our local tech ecosystem.” says Nienke van der Malen, Director The Hague Business Agency. Over the years The Hague has quietly welcomed more and more great gaming companies, such as Blizzard, Paladin studio’s and Lucky Kat Studio’s. Having a multinational company like Keywords join forces with the GetSocial team will be a big boost for The Hague’s local tech cluster.
About The Hague Business Agency
The Hague Business Agency (THBA) attracts international companies and organisations and assists them in establishing, expanding or relocating their (foreign) operations within the Greater Hague region. The Hague Business Agency works closely together with The Hague Marketing Bureau and The Hague Convention Bureau under the umbrella of ‘The Hague & Partners’. Together they aim to stimulate The Hague’s economy and boost the job market by attracting and retaining more national and international visitors, companies/organisations and conferences through marketing and acquisition.
Keywords Studios is an international technical services provider to the global video games industry. Established in 1998, and now with over 50 facilities in 21 countries strategically located in Asia, the Americas and Europe, it provides integrated art creation, software engineering, testing, localisation, audio and customer care services across more than 50 languages and 16 games platforms to a blue-chip client base across the globe. It has a strong market position, providing services to 23 of the top 25 most prominent games companies, including Activision Blizzard, Bandai Namco, Bethesda, Electronic Arts, Konami, Riot Games, Sony, Square Enix, Supercell, TakeTwo, Epic Games and Ubisoft. Recent titles worked on include Uncharted 4: A Thief’s End, Call of Duty: WWII, Mortal Combat X, Assassin’s Creed Origins, Battlefield 1, League of Legends, Fortnite, Clash Royale and Rainbow Six Siege. Keywords Studios is listed on AIM, the London Stock Exchange regulated market (KWS.L).
GetSocial is a complete solution to drive user engagement, retention, monetization and acquisition through the use of player interaction. It enables game developers and publishers to quickly add social features into their games that allow users to build communities, connect with friends and other users as well as share content. Audiences can be grouped together based on (social) behaviour to receive direct marketing, all underpinned by a business intelligence platform to measure the effectiveness of campaigns and behaviours. GetSocial was founded in 2012 in the Netherlands, and its customers include Sega, Kolibri Games, GoGame, Godzilab, Eden Games, Truly Social Games.
Nathalie van Leeuwen
+31 70 311 55 55