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09 November 2016
  • Company of the Month

NCID | A multilingual one-stop-shop tour operator

We are happy to announce Netherlands China International Development (NCID) as the Company of the Month of November. Based in Guangzhou, the Chinese company is a multilingual one-stop-shop tour operator with services ranging from arranging hotel tickets and guided tours to facilitating in business dinners, exchange programs and academic seminars. Last year, NCID established in the Tauro office building in Rijswijk.


One belt, One Road
According to the China Tourism Research Institute, China’s outbound tourism saw an incredible 12.1% increase in 2015. This growth is expected to continue in the upcoming years as the result of more convenient visa policies, more international flights and the implement of “One Belt and One Road” strategy last year. This strategy encourages further connectivity and cooperation among Eurasian countries in Central and Eastern Europe and aims to increase trade and cultural exchange between and foreign countries and China. The new strategy underlines the country’s ambition to take a bigger role in global affairs. With their office in Rijswijk, NCID anticipates on China’s favourable outbound tourism market in Europe.


Setting up business abroad
According to Mr. Yang Hu, CEO of NCID, the international character of The Hague played a significant role in his choice for setting up business in WestHolland: “NCID chose to open an office in The Hague because of its good international business environment. It has a broad network of other Chinese companies and the standard of living is here is high. The Hague and its surrounding areas boast a lot of universities and a lot of professional (international) talent, which enables us to find all the staff we need.


‘Preparation is key’
Although he perceives the city as very open-minded, Hu underlines the importance of doing thorough research before setting up business abroad. “I think it’s not the kind of decision one should rush. I would advise all new Chinese companies that consider a move to The Netherlands to make sure to conduct proper research about business development and the local way of doing business, wherever you are planning to establish. It is not only important to understand the local culture, but also to know how to adhere to your own corporate culture and to stay true to your traditions while doing business abroad. Also, the assistance of the WestHolland Foreign Investment Agency during our settlement here was tremendously helpful for us”, says Hu.


Living in WestHolland
Although having set-up NCID only a year ago, Hu has been living in the Netherlands for some time. “This is actually my 6th years living in the Netherlands and I have lived in The Hague for over a year now. The city provides a suitable place for living, has good public security and a good environment. During weekends, I like to go to parks with my dog or do some sports. Also, I can really recommend expats to visit the beach at Scheveningen. I often go there with my family. As a Chinese, The Hague provides all the facilities I could wish for, such as Chinese supermarkets and restaurants. I hope that the city continues to invest in Chinese enterprise events such as the annual China Family Day in order to further embed the Chinese community in the city.


For more information, please visit or call +31 (0)70 221 0818.